Reimagining the Website for AI platform Mindverse and redesigning their brand to align with the new mission.
We were tasked with showcasing Mindverse's true capabilities to drive engagements with Enterprise clients and setting new standards for AI solutions.
We began the process of coming up with a new brand which would better reflect their new market position, while crafting stories about their products offering. During this process we realised that Mindverse was more than a single platform but a suite of tools and began the process of building out stories to reflect each audience. Marketing, Sales, Creative, Product Management and so on. We also aligned colors and visuals to represent the offering.
Every solution needed a visual to showcase what Mindverse we solving, so we crafted illustrations to represent each case.
Next was the monumental task of re-designing and building the website, focusing on building stories which showed the true value proposition and maintaining the ethics around AI.
Mindverse would be turning its users into super humans empowering not replacing. Showing that the true value propositions were business goals which supported people - the stories mattered as much as the visuals. As well as the sheer scale of the website, we needed to craft everything for multi language, including the illustrative animations which would also need to language translate.
Mindverse is without doubt the largest website we have ever designed and built, with over 3000 articles and 300 resources.
However this didn't mean more complex, we wanted to empower their team to build and create without the dependancy of development and design - so we built design systems and components to allow their marketing people to create new and campaign driven pages.
The website needed to be fast, drive new qualified leads, be secure and compliant as well as tell compelling stories.
We are beyond proud to both work with the team at Mindverse and the results of our project and continued relationship. We cannot tell you enough how much this team is going to blow you all away with what they're doing!